The most popular jeans models. Branded jeans. There are no downsides to these children's jeans.

In the 19th century, when steamships began to replace the sailing fleet, the need for canvas sharply disappeared. The warehouses were filled with thick fabric. As always happens in cases of ingenious inventions, a poor Bavarian emigrant, the son of a tailor, Loeb (Levi) Strauss crossed the Atlantic Ocean in the hope of a new life and reached the opposite shore of America - the city of San Francisco. While still on the voyage, he sold all the fabrics he was carrying with him, and only canvas remained. Upon arrival at the place, Levi Strauss (as they began to call him in the American manner) heard the story of a tipsy gold miner that “you can spend the night in the open air in good-quality pants,” and he sewed the world’s first jeans from canvas. The name was taken from the name of dense fabric, which was brought from the Italian city of Genoa (Genova) and was called “gene” in Italian. Again, in the American manner, they began to call her “jean”. This is how trousers appeared, originally intended for prospectors during the Gold Rush, and which later became iconic throughout the world.

Levi Strauss built the first, most powerful and famous denim empire, whose name is Levi’s. The tensile quality was tested by two powerful horses, which is reflected on the company’s proprietary label.

Later, many years after 1853, when the Levis jeans empire was founded, other brands appeared - Wrangler, Lee. America has once again become a trendsetter. Denim.
Major jeans manufacturers

There are 5 known whales in the denim fashion market that produce high-quality items:

United States (brands such as Levi’s, Wrangler, Lee, Guess and many others);

Türkiye (Colin’s, Mavi Jeans);

Germany (Mustang);

Italy (Diesel, Armani Jeans and other designer brands);

Japan (Evisu).

Classic, time-tested jeans brands

1) Returning to Levi Strauss, it is worth mentioning that initially jeans trousers were made as comfortable and functional clothing for workers, primarily gold miners. The trousers were thick, durable, and could be washed, unlike leather ones. Pockets were for carrying watches, money and a knife. However, the guys put both small tools and mined nuggets there. The pockets could not withstand such a load and tore. Interest in jeans began to decline. Then Russian emigrant Jacob (Jacob) Davis appears on the scene. He came up with the idea of ​​putting additional rivets at the seam joints. The pockets have become stronger.

True, later the rivets on the back pockets had to be abandoned due to the fact that they scratched the saddle and furniture, and on the front they were heated by the flame of the fire and burned the skin.

So, the Levi Strauss&Co brand (aka Levi’s) and their most classic model of all time - Levi’s 501 Original.

Made from light blue or dark blue denim (denim named after the French city of Nîmes, where it comes from), the fly is only bolted and the obligatory red seam is on the outside of the trousers.

The model is unbearable and indestructible, it fades very little in the sun and only after several years of wear, and does not shrink after washing.

The world's first jeans were made by a man named Jacob Davis (birth name Jacob Yofis) and patented in the United States of America back in 1873 in partnership with the founder of Levi Strauss & Co. - Levi Strauss. Initially, this type of trousers was intended for representatives of the American working class, especially miners, gold miners, and cowboys.

Thanks to their convenience, practicality and versatility, shortly after World War II, jeans became one of the most popular types of clothing in the world and became a must-have element of the basic wardrobe of men and women, regardless of age. Today, the best men's jeans are made not only in the USA, but also in many other countries, such as Italy and the UK.

Nevertheless, real American jeans still remain the standard of quality and reliability. Local manufacturers pay the closest attention to detail and try to maintain the long traditions laid down by the founders of jeans. Some brands have held leading positions in the global market for many years and are in great demand.

TOP 7 RANKING - BEST AMERICAN JEANS

LEVI STRAUSS & CO

Quite predictably, the first place in the ranking of the best American jeans manufacturers belongs to the Levi Strauss & Co. brand. The company released the first jeans on the planet 145 years ago and to this day occupies a high position in the market. The innovative approach, talent and dedication of its employees help this brand of American jeans to be in great demand.

Date of foundation- 1853

Headquarters - San Francisco, California (USA)

Wrangler positions itself as the embodiment of American freedom and the very working class that works hard for the development of the state. The first pair of jeans under this brand was released in 1947. The durability and quality of the trousers were confirmed by professional rodeo cowboys of the time. Today the trademark belongs to the world's largest textile corporation, VF Corporation (USA).

Date of foundation- 1904

Headquarters - Greensboro, North Carolina (USA)

Official site -

LEE

The founder of the popular American clothing brand Lee, Henry David Lee, was initially involved in the wholesale trade of food products. And only after dissatisfaction with the quality and delays in the supply of workwear from third-party companies, Lee came up with the idea of ​​​​creating his own factory for the production of overalls and jackets, and a little later, jeans. Since 1969, the Lee trademark, like Wrangler, has been owned by the American VF Corporation.

Date of foundation- 1889

Headquarters- Merriam, Kansas (USA)

With careful use and proper storage, classic American jeans from well-known companies can last for many years. In addition to the brands above, check out 3sixteen and Rag & Bone. Remember that denim pants should be comfortable and fit properly. Complete your look with fashionable accessories, for example, wear a pocket watch. Find out how to roll up your jeans. Choose interesting shoes, shirts and other clothing items.

In order to get your bearings in the world of jeans, we will briefly outline the main feature of brands that produce jeans. If you study the features of jeans, you should pay attention to the basic principles of the brand, as well as the personality of the founder of the brand, then you will understand that jeans to some extent reflect the zest of the person who brought something new to this type of clothing that makes us want to buy “And these jeans too.”

Denim brands

So, the list of jeans brands:

Founders: Calvin Klein and his childhood friend Barry Schwartz. Calvin Klein was the first designer to sell “designer jeans.”

The recognizable silhouette of jeans: they fit the figure and emphasize the slenderness of the legs. Minimalism in design. Calvin Klein was the first designer to use a piece of leather to put a logo on it and sew it on the back pockets of jeans.

He was the first to suggest black jeans, dyeing the denim. He was the first to propose a unisex style, in which clothing was suitable for both men and women. He was the first to offer a military style, releasing knee-padded trousers, overcoat coats and khaki skirts. In 2002, Calvin Klein sold the brand to Phillips-Van Heusen.

Founded by Canadian brothers Dean and Dan Cayton. Characteristics of jeans: alternative luxury.

Founder Hidihiko Yamein. Characteristics of jeans: originality, humor.

The company was specially created for the Russian and CIS markets. Casual style. The brand is aimed at young people. Originality of models and affordable prices are the main principles of the company.

The main principles of the brand: practicality, budget price, unique design (emphasis on elements).

Marlboro Classics (Italy), director Paolo Vazzole. Casual style. Basic principle: classic combined with youth style. Brand feature: wide size range (from XS to 4XL).

Founded by entrepreneur Renato Rossi and designer Vici Hassan. Women jeans. Brand principle: feminine, sexy, emphasizing the shape of the hips, originality in the elements.

A well-known women's brand, whose trademark is a collection of jeans with eight different fit options: high and low waist, slims, jeggings, skinny, super slims, boyfriends. The main directions of this brand: extravagance, femininity, bright challenge and practicality of things. The style is classic, urban casual style. In Phard's seasonal collections, you will recognize jeans from this brand by the abundance of bright colors and complex cut silhouettes.

Grossberg (UK). Men's and women's clothing made of denim. Casual style.
A simple cut, light wear, stylish pockets and large dark orange seams, as well as the obligatory brand logo embossed on the leather insert. Reasonable prices. Production in factories in China, Turkey and Indonesia.

Founded by artist Vicky Hassan. Collaboration with Renato Rossi allowed the brand to create its own clothing line, clothing for men. Characteristics of jeans: elastic cotton, thick fabrics, abrasions and holes on jeans, unusual details, geometric appliqués, different shades of color on one canvas, as well as graphic prints, drawings from comics and voluminous inserts - all this creates the unique brutal chic of Energie clothing. Today the Energie brand belongs to the Sixty Group, which also includes the women's brands Miss Sixty, Killah, and the men's clothing brand Murphy & Nye.

Founder Robin Chretien. Brand principles: attention to fabric cooking and processing. Robins jeans are recognized as the best jeans in the United States. Famous Gypsy jeans, best selling, studded jeans, ripped jeans.

The brand's symbol - a pair of wings - opens up the boundaries of possible self-expression and endless inner sexuality. In 2005, Robin Chrétien, inspired by the retro romance of roads and black and white cinema, created a completely unique fashion creation - Robin's Jean. “Putting on a pair of Robin’s Jean you feel alive, free, spontaneous, capable of achieving everything that your heart has planned and your soul wants” - this is the concept of the brand.

Top denim clothing manufacturers:

We can talk endlessly about jeans. Few people know about the fact that the first of them appeared in the 18th century. True, the prototype of modern denim was made from just a piece of cotton canvas, however, even then this form of clothing attracted everyone's attention for its durability, comfort and practicality.

At the beginning of the last century, denim was actively used to create work clothes for the most low-skilled professions - factory workers, general workers. It was this audience that became the first to wear denim. Of course, these were not the sophisticated models that we are used to seeing now. It was a coarse fabric, slightly processed and, of course, it gave a minimum of comfort to its wearer, although by those standards it was not wearable.

After the onset of the 50s and mass hysteria against the backdrop of developing rock and roll, hippie pop stars: Elvis, the Beatles, began to become widespread precisely as fashionable, not work wear. Today in the world there are a huge number of commercial manufacturers, styles and even materials from which modern ones are made, which is why the question of choice is not as simple as it might seem at first glance.

How to choose quality jeans?

What woman doesn't want to look fashionable and stylish? Such a representative of the fair sex is practically impossible to find. Everyone wants to look just “brand new” and have men passing by bewitched with admiring glances. At the same time, it is absolutely not necessary to be in some stunning clothes. High-quality and fashionable jeans can make a woman's image stylish and also attract the attention of men.

What does quality mean? High-quality jeans can be called jeans that will last a long time, will not lose shape and color after washing and wear, and will also be durable and comfortable.

Initially, cotton fabric was used to produce jeans, adding dye to it. Now they do almost the same, with the exception of cases when stretch is added to the fabric to give them additional “stretchiness”. As for durability, it largely depends on how the pattern was made, what threads were used to sew the seams and what dye was used. Not all of these parameters can be determined by eye in a store without being a professional textile industry technologist, so you often have to rely on the well-known brands of the items being purchased.

Popular brands

Of course, there are real “titans” of the denim industry who have been on the market for more than a century and whose production quality is undeniable. On the other hand, today the market is flooded with a huge number of low-quality fakes. Therefore, it is recommended to contact only branded boutiques of manufacturers. You can be very pleasantly surprised by looking at the prices in such stores, although undoubtedly Armani or Wrangler can unpleasantly surprise you with their price tag, while the more affordable Levis and Lee, on the contrary, will please you.

How not to get lost in such a complex world of denim fashion that exists today? It’s very simple, because most large manufacturers have long ago developed certain standards and have many years of production experience in this area. It is worth focusing on these standards when choosing, since there is no universal recipe here. Some jeans are suitable for vacation, others for a club party, and others for a hike.

Among the biggest trendsetters in the world of denim fashion, it is worth noting such founders as Wrangler, Levis, Lee, Calvin Klein, Guess, Diesel, Mustang and Armani. You can also focus on the quality and distinctive features according to the Country/Brand classification.

Turkish

Of course, Turkey is one of the most advanced countries in terms of textile production, but this is like a double-edged sword. On the one hand, it is inexpensive, but at the same time there is a high chance of purchasing low-quality products. It cannot be said that at least one brand was not born in Turkey, which became a world leader in the textile industry or a trendsetter in denim fashion.

Turkey is a performer in terms of the technical side - the sewing process, and certain jeans are modeled in completely different countries. Turkish labor is relatively inexpensive, so the final product is much cheaper than Italian or American.

American

American jeans can be safely called classics. After all, America is historically the birthplace of jeans. She owns the branch of primacy and the actual invention of this type of clothing. It was this country that gave the world many famous brands, which include Wrangler, Levis, Mustang and a number of other equally popular ones.

American jeans have always been distinguished by reliable manufacturing, high quality of materials used, resistant dyes and durability in use. At the same time, in the States, classic Levis costs about $12, which is considered relatively inexpensive. So you can safely take off your hat to the Americans as a sign of gratitude on behalf of all admirers of such popular denim clothing.

Japanese

Japan remained a closed country for a very long time. After the Second World War, when the American military contingent was located on Japanese territory, the so-called Americanization of Japanese society began. The reason was that before the eyes of the surprised Japanese there were constantly representatives of American culture, plus Western cinema was regularly shown, which could not but affect the cultural characteristics of this country. Jeans, like many other things, gradually began to enter the everyday life of ordinary Japanese.

The two most famous Japanese jeans brands that emerged in the 1980s are EDWIN and Kuroki Mill. At first they were engaged in almost exact copying of American models, but over time they developed their own style. They are slightly smaller in size than classic models from other manufacturers.

What is typical for Japan, as in relation to absolutely any issues, this amazing people approached the production of jeans with real samurai seriousness and responsibility. The result is a product of the highest quality. Therefore, those who have the opportunity to wear jeans made in Japan are extremely lucky.

Italian

Italian fashion today is perhaps the most advanced and youthful. At the same time, France and Italy cannot in any way share the primacy in the world of fashion and high style. But, ultimately, a certain priority emerged, namely that France was building its line in the world of classical style, and Italy got the world of youth fashion.

The same is true with jeans. There are many very young denim brands in Italy, but each of them produces real “gems”. The names of these brands are known to everyone - Dolce & Gabbana, Hermes, Emporo Armani, Guess. What can we say here - the style and quality are beyond praise. And everyone who strives to be in the trend of modern denim fashion wears jeans from these exact brands.

German

This is not to say that Germans do not have their own individual style or taste. Of course he is. The point is not that such features are not as well expressed as in others. First of all, this concerns the fashion industry. If America is the Motherland, Japan is Quality, Italy is Style, Turkey is Mass, then Germany is the labor force that is actively used to expand production volumes.

Russian

There are also good fashion designers among Russian manufacturers. They are able to meet high quality standards, although you should not look for great masterpieces. There are simply no truly worthy ones among them. After all, all Russian products are not distinguished by anything special, but rather belong to classical standards.